Porsche Holding Salzburg (hereinafter referred to as PHS), a 100% Volkswagen AG group company, is the largest automotive trading company in Europe. PHS established PAIG Japan Automobile Investment GK (hereinafter referred to as PAIG Japan) in 2018, which is fully responsible for all operational business activities and dealer network development of PHS in Japan.

PAIG Japan inherited the operation of Volkswagen Japan Sales in January 2019 and the operation of Audi Japan Sales in April 2020 from the importers. In addition, as a new entity, Exclusive Cars Japan GK was established, in order to run the Porsche Brand retail business, from April 2022. PAIG Japan currently operates 11 Volkswagen dealerships, 12 Audi dealerships, and 2 Porsche dealerships.

Company name
PAIG Japan Automobile Investment GK
2-30-8 Oyamadai, Setagaya-ku, Tokyo
Ivaylo Pulev
August 2018

Porsche Holding Salzburg

Porsche Holding Salzburg (hereinafter referred to as PHS) is the largest automotive retail company in Europe, with operations in 17 European countries and Colombia, Chile, Malaysia, Singapore, Brunei, and Japan.

Headquartered in Salzburg, PHS was founded by Ferdinand Porsche's two children, Louise Piëch and Ferry Porsche. In 1949, the siblings laid the foundation for the successful development of PHS through the launch of Volkswagen Beetle import and sales in Austria.

Today, PHS represents the Volkswagen Group brands in wholesale (as importer), retail (through its dealers) and in the after-sales business (service). The company also covers the entire spectrum of the automotive trade, through spare parts distribution, a full range of automobile financing services and an in-house IT system development.

Since March 2011, PHS has been a 100% subsidiary of Volkswagen AG, contributing its decades of know-how in the automotive business to Volkswagen Group global sales. At the end of 2020, the company employeed a workforce of 32,900, selling more than 654,100 new cars and generating a turnover of 21.5 billion euros.


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Volkswagen Japan Sales

Audi Japan Sales

Exclusive Cars Japan